Performance marketing Manager

🚀 Performance Marketing Manager (Senior)
Experience: 5–6 Years Location: Gurugram
About the Company
Animall is building the operating system for India’s $250B dairy farming ecosystem, empowering millions of farmers through technology, access, and trust. With over 15M+ farmers reached and a 4.7⭐ rating, we’re driving the next White Revolution in India.
🎯 Role Overview
We are looking for a high-impact Performance Marketing Manager who has driven scale in fast-growing consumer startups and deeply understands the Bharat/Tier 2–3 audience.
This role owns performance marketing end-to-end — from strategy and execution to creative testing, analytics, and growth outcomes.
Candidates with experience scaling platforms like Kuku FM, Astrotalk, Seekho, Sri Mandir, Story TV or similar consumer apps are highly preferred.
📈 Key Responsibilities
Performance & Growth
● Own paid marketing across Meta, Google, YouTube, WhatsApp and other performance channels
● Scale user acquisition while improving CAC, ROAS, and funnel conversion
● Build data-driven dashboards, reports, and insights for decision-making
Creative Strategy & Testing
● Lead high-velocity creative experimentation (hooks, formats, messaging, regional content)
● Analyze creative performance and continuously optimize for scale
● Run quick low-design experiments using tools like Canva/Figma when needed
Team & Cross-Functional Ownership
● Manage and coordinate a team of:
○ Script writers
○ Video editors
○ Content creators
● Work closely with product, ops, and customer teams to drive growth impact
✅ Must-Have Experience
● 5–6 years of hands-on performance marketing experience in high-scale B2C startups/apps
● Proven track record of scaling budgets and growth channels
● Strong expertise in:
○ Creative testing frameworks
○ Campaign analytics & optimization
○ Funnel & cohort analysis
● Deep understanding of Indian mass/Bharat audience behavior
● Experience leading or coordinating creative production teams
🌟 Why Join Animall?
● High ownership & decision-making power
● Massive real-world impact across rural India
● Fast growth, large budgets, and freedom to experiment
● Work directly on scaling a category-defining platform