Manager Marketing

Job Description – AM /Manager -Marketing
Company: FarMart
Function: Marketing – CPG
Location: Gurugram
Experience: 4–7 Years
Employment Type: Full-time
About FarMart
FarMart is building a technology-enabled food and agriculture ecosystem, working across the agricultural supply chain and consumer food businesses. Our CPG business is focused on building strong consumer brands across staples and other food categories.
Role Overview
We are looking for an Assistant Manager marketing to drive brand building, consumer engagement and growth initiatives for FarMart’s CPG business.
The role will combine brand strategy, content, digital marketing, performance marketing, product launches and go-to-market execution. The ideal candidate should be comfortable working in a fast-paced environment, converting consumer insights into marketing initiatives and taking campaigns from strategy to execution.
Key Responsibilities
1. Brand Strategy & Building
• Develop and execute brand strategies aligned with business and consumer objectives.
• Strengthen brand positioning, communication and overall brand identity.
• Develop consumer-centric campaigns across digital and offline channels.
• Identify opportunities to improve brand awareness, consideration and engagement.
2. Content & Social Media
• Own the content strategy across social media and other consumer-facing channels.
• Develop creative content ideas, campaigns, UGC initiatives and content IPs.
• Work closely with creative agencies, designers and content creators to deliver high-quality communication.
• Track content performance and continuously optimise the content strategy.
3. Performance & Growth Marketing
• Plan, execute and optimise performance marketing campaigns across platforms such as Meta and Google.
• Monitor CAC, CPL, conversion, engagement and other relevant marketing metrics.
• Conduct campaign analysis and use data to improve marketing ROI.
• Experiment with new channels, creatives, audiences and campaign formats.
4. Product Marketing & NPD
• Work closely with Product, Business and Sales teams on new product development and launches.
• Develop product positioning, consumer propositions and launch communication.
• Create marketing collaterals and GTM plans for new products.
• Support market research and consumer/user persona development.
5. GTM & Campaign Execution
• Develop and execute integrated ATL, BTL and digital marketing campaigns.
• Own campaign planning, execution timelines, budgets and performance tracking.
• Coordinate with internal teams and external agencies to ensure effective execution.
• Translate business objectives into actionable marketing campaigns.
6. Data & Consumer Insights
• Analyse campaign, consumer and market data to identify growth opportunities.
• Track marketing KPIs and prepare regular performance reports.
• Use consumer insights to improve communication, campaigns and product positioning.
• Conduct competitor and category analysis where required.
Key Skills Required
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